Liquor Label, NGSF Brugge, Bruges Maison J. Desmet-Maertens- Blue, Vintage

The best bars have stories on their walls. This one's been waiting decades to tell its.

This is an original Belgian spirits bottle label — a circa 1930s–1950s chromolithograph for Genever Genievre, NGSF Brugge, Maison J. Desmet-Maertens of Bruges, Belgium. It has never been used. Never wrapped a bottle. It is New Old Stock in excellent mint condition.

The label is the rarer and more distinctive of the two NGSF Brugge labels. Same tower, same wheat, same Bruges skyline — but in deep blue with an extraordinary platinum gilding that catches the light entirely differently from gold. Platinum gilding on a spirits label from this era is genuinely unusual; the effect is cooler, more restrained, more elegant. Genever — sometimes spelled Genievre — is the Dutch-Belgian ancestor of gin, a juniper-forward spirit with deep roots in Bruges and the Low Countries. This label wears that heritage well. One available.

Frame it as European bar decor, as a piece of Belgian spirits history, or alongside its red companion label (U145, also available) for a striking two-piece display in matching frames — the red and blue versions of the same distillery, the same tower, two entirely different moods. At 5.5 by 3.5 inches it suits a small standard frame.

A wonderful gift for a gin or genever enthusiast, a Belgian heritage collector, a vintage European label collector, or anyone building a bar wall with something genuinely rare on it.

• Brand: NGSF Brugge / Maison J. Desmet-Maertens, Bruges, Belgium
• Spirit: Genever Genievre (Belgian-style gin)
• Type: Spirits bottle label — platinum-gilded chromolithograph, blue version
• Made in: Belgium
• Dated: circa 1930s–1950s
• Dimensions: 5.5" wide | 3.5" tall
• Condition: New Old Stock (NOS) — unused, excellent mint condition. Please review all photos carefully — we cannot accept returns.
• Framing: Fits a standard small frame — ready to display. Pairs with red version (U145).